Autofocus has long been considered a joke for video and especially for cinema applications, but the technology is definitely getting there, and Sony's a9, a7r III and now a7 III are the proof.
The most notable feature of this iteration of the A7 is the autofocus component. Despite it not really being primarily targeted product for video, it still has a lot of features at this price point that make it attractive. However, I'm going to tailor most of the comments in this review to the video functionality. By adding the powerful autofocus of the a9 into this model, Sony has extended its technology at a far lower price point, something all photographers can be happy about. The a7 III has a brand new sensor, the "longest battery life of any mirrorless camera," internal S-Log and oversampled 6K recording for 4K video with no pixel binning (a low quality algorithm for demosaicing).įor photographers, the a7 III is the new starting point for a camera body and packs a lot of value into a $2,000 body. For photographers and videographers, the a7 III is a great value camera, which Sony calls its new "basic" model. Sony announced its new 4k mirrorless camera, the a7 III, last week.
We tested out the powerful autofocus of the latest in Sony's mirrorless lineup: the a7 III.
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